This week in Michigan Talent, I had the opportunity to sit down with Drew Towns, Director of Production at Sozo, to chat about his entry and involvement in the budding Michigan cannabis industry.
Q: WHAT BROUGHT YOU HERE (THE CANNABIS INDUSTRY) AND WHAT IS KEEPING YOU HERE?
A: I’ve been an avid consumer and home grower who learned from my uncle growing for 40 over years. I used to help in the garden! For him it was his medicine and was always seen as a medicine – not the D.A.R.E. images we were so used to seeing as kids. Seen the medicinal applications and the work and research being done in Israel. For me it was about bringing passion to the bigger companies and putting out the best products possible, pushing the envelope.
Q: WHERE DO YOU SEE THE INDUSTRY HEADING IN MI OR IL IN THE NEXT 3-5 YEARS?
Q: WHAT TIPS OR PIECES OF ADVICE DO YOU HAVE FOR FOLKS LOOKING TO GET INTO THE CANNABIS INDUSTRY?
Q: WHAT PRECONCEIVED NOTIONS DID YOU HAVE ABOUT THE CANNABIS INDUSTRY AND HOW HAVE THEY CHANGED SINCE YOU JOINED?
Q: WHAT ARE SOME OF THE LARGEST CHALLENGES OR OBSTACLES IN THE IL OR MI CANNABIS INDUSTRY?
For me is volatility. So severe and so intensive. I see pricing falling in October with outdoor crops, so you need to understand the mechanisms when 25 suppliers come out with 1,000 lbs at once. We have seen the price drop down to $1,000 dollars per pound – from where it was 4 months ago at $4,500k lb. The idea is to navigate that rebound and prepare for it.
Q: WHAT WORK EXPERIENCES OR SITUATIONS BEFORE CANNABIS PREPARED YOU TO WORK IN THIS INDUSTRY?
I was in industrial manufacturing where there was massive risk for downstream loss. How you set things up today that can affect you 3 months does the line. Working in an industry that has those types of ramifications and the pain that can come when the revenue doesn’t happen – makes me understand how to keep things efficient in cannabis. Working in traditional manufacturing put me in the right mindset to take this more seriously.