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WE ARE THE FACE OF CANNABIS
WE ARE THE FACE OF CANNABIS

The cannabis industry faces more unique challenges than any other industry imaginable. The people who work in cannabis continue to be the driving force within it. We’re fortunate to be surrounded by passionate, dedicated, and resourceful individuals who are the fuel of the industry and continue to nurture and keep the constantly growing community so vibrant.

But sometimes our workday could benefit from being reminded just how unique, passionate, and – let’s say it – extraordinary our industry is. By keeping our shared and varied motivations at the forefront, we can better identify opportunities in every challenge we’re handed. We can foster our desire to learn, solve, and build, leading us to realize the promise of the plant.

FlowerHire’s #thatsmywhy initiative is our snapshot to celebrate the industry. Take a look and get to know industry peers sharing their ‘whys’ for working in cannabis, and to compare with your inspirations.

With such a range of motivations — justice, family, health, wealth, career, success, children, pets, or personal goals — your core values matter and contribute to the vitality of the cannabis industry.

Browse the contributors and click on their images to read their full stories!.

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Freddie
Freddie
Leah
Leah
Diana
Diana
Mindon
Mindon
Megan
Megan
Marc
Marc
Kate
Kate