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Smoke and Magic hosted by FlowerHire at MJBizCon 2022

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On a cool November night in Las Vegas, after MJBizCon – the largest cannabis conference in the world – FlowerHire hosted nearly 500 attendees at Smoke and Magic. After 3 full days of walking what felt like two marathons, cannabis industry members still had plenty of fire left in them to join us at FlowerHire’s largest event yet. And it was incredible!

While the dab bar, fire dancing, and glass blowing made the evening memorable…our favorite part was connecting with our community and contributing to the fabric of industry culture. It’s truly the best part of cannabis conferences and keeps us rooted in our collective why.


You helped make this night happen and are helping us build this industry brick-by-brick:

  • Paragon – Flexible payroll solutions for a complex industry.
  • CohnReznick – Dedicated, hands-on service, deep industry expertise, and the power of an award-winning advisory, assurance, and tax firm
  • Greenhaus – Building a global cannabis business community through online connectivity. 
  • Arcview Women’s Inclusion Network  – Championing the movement to bring more women investors, companies, and products to the forefront of the industry.
  • Jason Harris and Jerome Baker Designs – the worldwide brand of legendary and industry-shaping glass blowers
  • Safe Arbor – Automate pre-order pickup for patients and customers that don’t have time to wait, or prefer a contactless experience
  • Bloomfield – High-end products that cater to the cannasseur, offering superior flower and live terpene-infused distillate cartridges.
  • The Honey Pot – Crystals, jewelry, and more in Las Vegas
  • Honeysuckle Magazine – Strives to normalize taboo subjects by bringing counterculture subject matter to the mainstream
  • engin sciences – engin uses AI technology to help companies find the right talent – fast.

And everyone stayed elevated thanks to our delicious product sponsors and CannaVillage activation, featuring AYR, Cann, City Trees, Flowerone, Oasis and Wana Brands.


Among all the excitement were opportunities for sparking conversations in a more intimate setting – like The CannaLadies Lounge! This activation was created with GreenHaus and Arcview Women’s Inclusion Network with the desire to bring more visibility to the many women and female-fronted brands in cannabis doing incredible work. It featured delicious products made by women, for women and hosted conversations from lady powerhouses speaking about everything from the emerging NY cannabis market to diversifying the industry. We created a whole ecosystem of sensational brands and women for this activation, including: Acannability, Canna Curious, Chamber of Cannabis, Ensemble Brands, Hautebox, High Priestess, House of Puff, HUB International, Ice Miller, JustUs Foundation, L8, Marcum, Pink FoxTONIC, Willow Industries. Thank you again to our speakers: Kristina Lopez Adduci, Jill Jacoby, Sasha Perelman, Gabby Pavelko, and Scheril Murray Powel. We’re just getting started, ladies. 


Jason Harris, Co-Founder at Jerome Baker Designs

Jason said, “There is something really special about the mix of people we had there, from roots to suits. It’s like the wire from the top bankers, to the budtender. We really had everyone – the whole industry – represented at that party.” 


Mary Stuart Lawrence, VP of Sales & Marketing at GreenHaus

Mary Stuart said, “It was amazing to see the turnout and participation in the CannaLadies Lounge activation. People seemed genuinely excited about having a way to connect with others in a more intimate setting that went beyond just the typical networking small talk.”


Matt Wich, COO at Phinest Cannabis Nursery 

Matt said, “The craziest thing about that party was seeing people who I hadn’t seen in years who I’ve done business with. I also saw some great people I recently made contact with. There were just so many cool connections to be made with people serious about helping cannabis develop into what it needs to be. It was the best time.” 


Amirose Eisenbach, Head of Events and Community Relations at FlowerHire  

Amirose said, “Party with a purpose is always the mission. We strive to create a memorable experience while also doing some good. As we keep trying to move the industry forward, we’re extremely thoughtful about each curated detail and individual we bring into the room. It’s truly all about community.” 


Brian McVicker, Vice President of Growth & Revenue at Paragon 

“The exclamation point of another successful MJBiz was FlowerHire’s Smoke and Magic event! The perfect combination of an exclusive guest list, incredible experiences and a phenomenal venue!”


Sarah Falvo, Director of Programming and women’s inclusion network at arcview

“Some of the women behind Arcview’s Women’s Inclusion Network, FlowerHire and GreenHaus decided to join forces and create a space and experience that was missing from other cannabis events. We wanted to curate an event that brought together the network of women we collectively have (which is far-reaching) and facilitate introductions and conversations that would make an impact. It was so wonderful to share the evening with such powerful women in the space, from all verticals of the industry.”


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View the full event album from Honeysuckle here

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